How to Ensure GDPR doesn’t damage your customer base?

‘I spoke to the Office of the Information Commissioner last week to ask what impact the new General Data Protection Regulations (GDPR) and changes to The Privacy and Electronic Communications Regulations 2003, (PECR) will have on businesses selling b2b

Our business offers b2b telemarketing services to generate sales leads and we are not alone in selling business to business. Lots of organisations have multiple product lines that they sell to large numbers of corporate customers. And, companies need to evaluate the impact of GDPR and PECR on their ability to do their sales and marketing jobs. Business owners, marketing and channel managers, amongst others, need to work out how to ensure GDPR doesn’t impede their ability to work with their prospect and customer databases. They need to decide what to do.’

(Source: www.gsa-marketing.co.uk)

 

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