Do’s and dont’s of sending emails under GDPR

I hate to break it to you, but the days of scattergun marketing emails are numbered — the General Data Protection Regulation (GDPR) is in sight now, and once it’s arrived, there’ll be no hiding from the major issue of consent. No longer will you be able to add new addresses to your endless email lists, or send out non-targeted comms to everyone recorded.

So, before it gets here, it’s a good idea to get your head around what will — and more importantly, what won’t — be allowed under the new legislation. But, as with all legal mumbo jumbo, it can be difficult to decipher exactly how the law translates to real-life business situations.


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